Interesting design here, I like how you can change out the background images as the user. I like a lot of the other aspects to the design as well, like the large box/shape that all the content is in for each page. It just has a nice feel to it with the set background image. The pages are similar but different enough to keep it interesting as you make your way through the site. Nice interesting fresh looking site IMHO.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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