This site has a nice illustrative feel, it’s very inviting visually. I like how the content is light and presented quickly and through other interesting interactive means like the quiz or other sub areas. It’s not a straight up home page + sub pages site and that’s a nice change of pace for sites that fit into this category. Fun looking site!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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