
This site isn’t totally a home run, but the navigation scheme across the top is very clever. Spend some time looking it over as you delve deeper into the site, use it to get to your destination and note how they’ve made it progress with you. Very clever.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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