Straight forward design but sometimes that is the most effective. It takes a certain level of design discipline to keep things simple as far as the interactions go. I like the minimalism here.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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