Deceptive simplicity. I love this stuff. This site is one of the first i’ve seen that goes from it’s initial layout to something almost completely different as you get to the smaller screen sizes. Going from the left nav to a top nav like that is just cool when you discover it. It’s also a great example of a minimal color palette and shows us how we can make that work to our advantage as designers.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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