Yes we’ve featured Tobias Ahlin’s site before, this is V2, he’s updated it, slightly. First of all I loved his original site, but he’s come back to it with some simple changes. He’s lost the rounded edges, cleaned up some interactions and it’s still great. Some of you might not like it that he’s been featured twice with essentially the same site but I say, bah – it’s great, just enjoy it.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





take it he likes this site – http://www.nosotroshq.com/
I think that’s a stretch ash… but Nosotros is indeed a bad ass site.
tobias ahlin, you are my idol. You work is just perfect, love it.