I love the simplicity of the thoughtbot website design. The interactions on the home page portfolio images is really smartly done. The hierarchy is kept simple and gets more dense with content as you scroll down the page, with very minimal copy until after you see the work. The responsive design is also well executed.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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