Largely a simple layout the thordc.com site changes up the common slideshow design to make it interesting. I like how the image stays stationary but the words slide behind the mountain peaks, that’s clever. Once you learn the company is in Iceland the name and the imagery makes total sense. Love it. Then the icons down the page next to the main copy help break up the service/product offerings quite well in a digestible format.
Largely a simple layout the thordc.com site changes up the common slideshow design to make it interesting. I like how the image stays stationary but the words slide behind the mountain peaks, that’s clever. Once you learn the company is in Iceland the name and the imagery makes total sense. Love it. Then the icons down the page next to the main copy help break up the service/product offerings quite well in a digestible format.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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