Interesting website, there’s not much to it structure wise but what is really working here is the main illustration/graphic, with just one image area they’ve completely and succinctly described in a visual way what the app is and how it works. They’ve done it quite beautifully and stylishly too I might add.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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