Third & Grand have been around for a while and always deliver great work. I liked the past version of their website and I like this update as well. They make things look different and really focus on the content of the website while at the same time really working out the details and giving it all that nice finishing touch.
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Background Gradient – Check
Diagonal Lines – Check
Page Curls – Check
Sticky Note – Check
Badge Shape – Check
Rounded ‘Mac Type’ Button – Check
Lightbox – Check
3d Icons – Check
Refection – Check
Fake Wood – Check
This has a level of polish that clients would really respond to. Following your logic above you left out Video… so what’s your point?