I love the simple approach to the design of this site. The large drawings pulled into the design to give it some personal appeal. I love the logo too, a simple organization of type that implies a bit of chaos but placed on a website that’s pretty well arranged visually.
In general there’s not much to it all but that’s why it’s so great.
I love the simple approach to the design of this site. The large drawings pulled into the design to give it some personal appeal. I love the logo too, a simple organization of type that implies a bit of chaos but placed on a website that’s pretty well arranged visually.
In general there’s not much to it all but that’s why it’s so great.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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