The Mischief Co’s visual branding is quite fun. It’s somewhere between olde school and future classy (heh, I just made that up.) But I love it, it’s fun and that’s just what a site like this needs right? Technically it’s put together well too. There’s also some nice interactive detail like with the fixed header/nav and the little wiggle the “get a quote” link has. The blog is both a fun read and visually fulfilling with the post detail images.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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