This Lomography International email newsletter design is pretty cool with that giant image using those “Diana” Camera from the 60’s pictures. As you scroll down you see the cutout shapes that link you directly to the products themselves, then showing off the pics it can take. All in an extremely visually interesting and clever way. Maybe i’m just jealous that I don’t have one but I love this email design.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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