A nice simple looking website design that relies quite heavily on its typography for the layout. I dig it. Clear call to action with the green button in the middle of the page (though that shape doesn’t communicate ‘click me’ instantly). I love the logo type in the header and footer. Love coming across designs like this one that are all type driven and refrain from going overboard with interactions.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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