The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
The Line
We started The Line back in 2013. We were just six animators and artists renting a studio space in east London, freelancing, and making short films. We did this because we wanted to—nah, sod that, needed to—make the kind of animation we weren't seeing anywhere else. We learnt heaps, had so much fun, and laid the groundwork for what THE LINE is today: a fully functioning studio with a global reputation for making cool AF work for some of the biggest and coolest brands on the planet.
News & Articles
Glassmorphism: The Transparent Design Trend That Refuses to Fade
Glassmorphism brings transparency, depth, and light back into modern UI. Learn how this “frosted glass” design trend enhances hierarchy, focus, and atmosphere, plus how to implement it in CSS responsibly.
Brutalism: The Beauty of Breaking the Rules
Brutalism in web design rejects perfection for authenticity. Stark grids, raw type, and honest structure create interfaces that feel human, intentional, and impossible to ignore. Break the rules, on purpose.
0 Comments