This site does well to reflect the product that they have, with quality interactions and with a smooth ride. The site seems cookie cutter at first but reveals some pieces that really draw you in when scrolling through the Top 5 Questions (http://www.teslamotors.com/goelectric#) and other places of the site. There is a real narrative theme that is built on the images, content and UX effects. Such a nice job that doesn’t detract from their message at all but adds to it.

Submitted and above written by our buddy John Hunt @johndavidhunt