There is a ton of stuff going on with this home page. There’s buttons and links everywhere but somehow they’ve managed to keep it all straight visually so you can scan it and get around. There are 3 main navigation sections/schemes in play but they’re visually different enough so you can see them independently. It’s also responsive, It becomes just a big bunch of buttons at the iPhone screen size but still works fairly well.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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