There is a ton of stuff going on with this home page. There’s buttons and links everywhere but somehow they’ve managed to keep it all straight visually so you can scan it and get around. There are 3 main navigation sections/schemes in play but they’re visually different enough so you can see them independently. It’s also responsive, It becomes just a big bunch of buttons at the iPhone screen size but still works fairly well.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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