There is a ton of stuff going on with this home page. There’s buttons and links everywhere but somehow they’ve managed to keep it all straight visually so you can scan it and get around. There are 3 main navigation sections/schemes in play but they’re visually different enough so you can see them independently. It’s also responsive, It becomes just a big bunch of buttons at the iPhone screen size but still works fairly well.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
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