Really awesome effect with the single page scrolling design, the way the ‘XRD’ scrolls between the other versions of it to make that kind of vertical parallax effect/animation is pretty sweet. When you click a nav element or scroll the page for the first time, there’s actually a little bit of an ‘ahhhh’ effect and that’s just cool. Overall the rest of the site’s experience is pretty straight forward and with the black background design it feels very clean and classic in a design sense. Overall I dig the site a great deal because of it’s initial experience and that may just be one of the most important things.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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