Newly updated design for Treehouse. The design is incredibly focused and direct yet at the same time the photography and illustrations are open and inviting feeling. The color palette also plays on the essence of making you feel relaxed. Good responsive work here too, particularly the way the main image scales – keeping the image focused properly across mostly all device widths.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
I like your point about it being well focused. The new design feels much more grown up and “premium” than the previous one which I’m guessing is the direction they are taking.