This website is in the UMS gallery because of the way the navigation is designed. I love it, it’s utilized not just as a navigation but also as the main artwork for the focus of the page. It’s seamless with the rest of the site design but really stands out on it’s own. I think it’s a really smart solution to making this website stand out in a subtle and smart way.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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