This website is in the UMS gallery because of the way the navigation is designed. I love it, it’s utilized not just as a navigation but also as the main artwork for the focus of the page. It’s seamless with the rest of the site design but really stands out on it’s own. I think it’s a really smart solution to making this website stand out in a subtle and smart way.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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