There is a ton of information this site is expected to communicate from the home-page. From tools to navigation to explanation, it’s all done really well and with some style. I don’t get lost as I click through this site. I also find the colors jive really well as i’m thinking about dinner…
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
Wow! I know this site still looks to be in beta but the tools (iPhone lists, Widgets, AJAX-y apps, etc) and attention to details like making the recipes look like an actual recipe card, multiple columns, etc. all make this one beautiful site!