I always like to review product websites and Tapdaq is an interesting study in keeping things simple. I dig the way the graph loads the first time you visit the site. I also really like the simplicity in the overall approach to the design of the site; yet at the same time it’s chock full of good visuals and needed info.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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