Very interesting mix of navigation “stuff” happening on this website. It has a nice looking fixed navigation bar along the top, which feels very traditional. Then it has this larger more explorative type interface where you mouse around on an illustrated map to find places to read more from. It’s clever, it feels pretty intuitive. I like it.
Very interesting mix of navigation “stuff” happening on this website. It has a nice looking fixed navigation bar along the top, which feels very traditional. Then it has this larger more explorative type interface where you mouse around on an illustrated map to find places to read more from. It’s clever, it feels pretty intuitive. I like it.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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