This is a really great, hip looking website. I love the sign up form right there on the home page like this. It’s so simple and clear to understand and they’ve got facebook connect there ready for you to connect that way as well. The ‘cloudy’ corners placed around the page and really gives the design some personality, it’s subtle but without them it would be a fairly bland page.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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