I like a lot of design elements here, the large main image and the fixed header – the type and tone of it is pretty nice. There are some interaction elements that don’t make sense though, like the horizontal slider below the main image, I can’t figure out what it does exactly. Overall the look & feel is nice and has a high level of polish.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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