I like the way the illustrations are produced, they look a little like watercolors, that’s nice. I like how the illustrations are used as well, to make you feel more caring toward the animals, they look cute and all that. Nice typography and nice detail on the contact form fields for webkit. I also really love the newsletter signup area, it really makes me notice it to have it treated with it’s own illustrations.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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