I just LOVE the tight layout and grid that’s paired with such distinct differences in typographical choices. So solid. Different colors for each page/section just reinforces the thoroughness feeling behind the brand. Great work.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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