There are some really intricate interactions at play on this site. I like the little toggle areas where you can view multiple types of content in the spot on the page, as well as the side scrolling section. It plays into the target audience a bit too I believe. The website is also gorgeous visually.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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