So far, today is friends day at UMS – here’s another friend of ours: Matt Keas (@matthiasak) has his 3rd year (I think) conference Space City JS in Houston, Texas in April a couple of weeks before our ConvergeSE. We like the super-simple one-pager, perfect for a growing conference. Y’all say howdy to Matt when you’re down there!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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