This is a really well done website, full of fine details and finish. The stark black and white images in the background really help evoke emotion, then next you’re hit with the strong red/pink and yellow colors. In accord with the fine details you notice it’s also very complete in that every interactive element gives you feedback – everything has a state change when you mouse over it. I’m not in love with the design of the main navigation rollover state, changing out the font for bold like that is jarring in a bad way. That’s really minor though given the overall level of finish this design has acheived.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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