The visual pacing when you scroll this home page down is superb. There’s a nice detail of the sideways movement when you get to the “preserve yours” section with the image. This is really the structure that makes the page sing for me, it’s all just arranged so well. Then the colors and remaining design work finishes it off perfectly.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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