Damn this is a sexy website for the Adidas design studios. I love the navigation design and it incorporates with the overall UX and look of the rest of the site. Overall the narrative driven design just gets me excited. I love the sections and the keyboard nav integration is a fine detail too. Love this a bunch!
Brutalism: The Beauty of Breaking the Rules
Brutalism in web design rejects perfection for authenticity. Stark grids, raw type, and honest structure create interfaces that feel human, intentional, and impossible to ignore. Break the rules, on purpose.





great stuff!