Pretty cool work with such stark colors and imagery. I really like the heavy graphic feel to this layout, it’s an underutilized style these days IMHO. It’s bold and also slick with it’s build out. I dig how when you initially load the site it scrolls you down really fast and the “home” page section is actually the bottom of the page. Smart.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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