Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Sound Ethics
We are musicians and artists who want to make sure future generations can have thriving careers in music post-AI. We do this by advocating for artists’ rights and new standards for ethical AI. We partner with universities in their music and data science departments working with the next generation of the music industry. We innovate solutions in ethical licensing and AI rights management. We put this to the test by developing artists, creating music and content that embraces AI in search of the next generation of music.
News & Articles
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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