Nice clean and sleek looking new design for the Skype website. It’s responsive too which is super smart for them to not miss this type of user since Skype is not available on most mobile platforms. I love the big call to action in green almost in the center of the screen too. The changes from desktop to mobile screen widths is fairly dramatic with the call to action going from the big green circle to a blue outlined button but it’s effective in both scenarios.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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