I like the how the visual hierarchy is working on this site design. It goes from lots of whitespace and a simplistic illustration to denser more packed grid blocks down the page. The main illustration/slideshow is also nicely done.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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