At first viewing this website comes off really strong, large rather interesting header graphic and quite descriptive intro copy that doesn’t leave you missing the point as to what they do, the rest of the home page is well laid out and interesting enough to make you look deeper. It begins to fall short when you look through the sub pages, the header stays the same and gets overly repetitive, the contact form is also overly worked, the dark colors in the fields really throws me off. Overall the main design of this website is pretty good.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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