Outwardly a simple design, but make your way through it and you’ll find a host of nice details. I love the background image, it subtlety helps guide your eye around from the header into the content of the page(s). I also like how the portfolio grid stays on each page. Nice polar bear too!
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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