You know I like simple websites – Simple as Milk, an agency out of Eastbourne, UK keeps to their name – which is always good! I want to say they have made some slight changes since I first looked at their site – changing up the home page coloring and some messaging too. Really like the illustrations on the Our Process page – and the hint of animation when scrolling through the portfolio. Cheers!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




Site working very smooth & look transparent.