You know I like simple websites – Simple as Milk, an agency out of Eastbourne, UK keeps to their name – which is always good! I want to say they have made some slight changes since I first looked at their site – changing up the home page coloring and some messaging too. Really like the illustrations on the Our Process page – and the hint of animation when scrolling through the portfolio. Cheers!
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Site working very smooth & look transparent.