I really like all the little interactions and stuff designed into this minimal looking designed website. The load in animation on the main nav is pretty slick. I’m not wild about only having the hamburger icon alone on there, but otherwise the page is quite navigable without utilizing a nav, so that’s a win there. My favorite part is the “what we do” section on the page, the loading line that kicks off each section is smart. It made me sit there and watch all three load up.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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