This website for the Saucony Kinvara 3 shoe is superb. The thing that gets it to work so well is the narrative of the shoe coming together. There are two really great visual/interactive moments on this site, when you get to the shoe flipping over then the next section where you can scroll through the different color configurations they offer.

Technically in regards to the web fonts, it’s cool too, it’s using to serve up the web fonts, I haven’t seen that used too often in a large commercial site like this one. Would love to hear how it holds up compared to TypeKit font sets.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.