I think this is a pretty cleverly designed political candidate website. It’s full of little twists on this particular genre of websites. The picture is really funny. Saying “If my opponent is going to continue to use a photo taken twenty years ago for her campaign, I’ll do the same.” and using a picture of when you were like 5 years old is bold. The donation levels across the header of the site are also well played, giving people a pre-defined amount to give seems like it would really convert more giving. The one drawback of the site is that each page is exactly the same visually. I’d love to see some different sub page designs here.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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