Depending on the type of site, and who you’re trying to reach – visuals (images / illustrations / icons / video) are a huge part of conveying your message. I’m going to guess that in the way that YouTube and Vimeo transformed the industry and marketing abilities for filmmakers, that video backgrounds will do the same for filmmakers and cinematographers like Saimawn Si-Shen here on his site. It’s pretty cool when the video background for your site… are, well, your videos.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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