This site feels pretty smooth/slick to use. I like the slider on the home page and the way the nav slides up to be fixed in position. Then all the sub pages are well designed and cleanly executed. I like this less is more approach to the layout with the nice interaction details worked over. Nice.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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