Man I love guitars. I love gear more. This site is plenty of eye candy and some good interaction design too. I like the big drop down nav design that includes pictures of the gear. You don’t really even need to read to get where you want to go.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
I love this site! I could spend hours just drooling over the gear they sell. And thanks to UMS, I got a link back from them to my TomPetty.Rocks site.