The animated slideshow is very cool. It’s the thing that makes you pay attention to this site. Then the action on the fixed navigation as you scroll down has added impact. The home page is jammed with content and graphics and there is a ton of content across the website. Good stuff.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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