Some of us here at Unmatchedstyle are fan-boys of Reebok (planning our Spartan Race Tri-fecta for this year). And when Reebok released this one page / video, it makes us glad that we have a 12k trail run tomorrow – like watching football (both kinds), and then running outside at half-time to try the same things you just saw on TV. This site, the canvas work and the videography that goes with it is stellar. Happy Trails!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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