The way the site is built out of squares that adapt to the width of the browser screen (see what I did there?) is really neat. It’s simplicity but not overtly done. The nav reflects the simple approach to the layout too which is nice and clear.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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