There’s a kind of rough and unfinished feel to the shapes/illustrations here. I’m sure it’s on purpose when you consider the scope of execution on this website. The responsive design and other details leave me with this feeling. I especially love the feel that you get when you reach the footer on the home page as you scroll down.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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