There’s a kind of rough and unfinished feel to the shapes/illustrations here. I’m sure it’s on purpose when you consider the scope of execution on this website. The responsive design and other details leave me with this feeling. I especially love the feel that you get when you reach the footer on the home page as you scroll down.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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